Friday, February 17, 2017

Querying: Why IS it So Damn Hard?

Dear Ms. Lakosil:

I've seen an agent have a list of 26 do's and don'ts for submission criteria.  13 do's, 13 don'ts.  I decided not to submit to said agent.  I quite literally imagined a stick in her bum.  I imagined our relationship as agent/writer being similarly woody and passed.  GOD stopped with 10 commandments.  Was he phoning it in?

Furthermore, why do so many agents ask to see a 'beautiful sentence' instead of a beautiful story?  I've seen an agent say she loves well placed commas.  Well, that's nice...I guess.  It reminds me of an accountant loving decimals instead of the numbers he's adding.  HARRY POTTER had some UGLY sentences while telling an amazing story.  I'm guessing she I shall call 'Agent Comma' would have passed on poor Harry.

While I'm ranting...why do agents put shockingly heavy emphasis on the query letter?  I can see why it is a component of grabbing the eye.  I get it.  Yet, shouldn't the manuscript itself be where an eye levels first?  If agents are judging entirely on the query  and skipping the actual work, they are missing great stories.  Many agents want as few as five pages, specifically the first five.  That's like looking at one cell in a microscope and judging the health of the human body by it.  Why not allow a writer to submit a sample of their favorite chapter?  

If I sound frustrated, I am.  I'm hoping you can shed more intense light on this process than I've read online and through experiences in the query process.  

Sincerely,

Stephani Martin


Dear Stephani, and all writers in the query process:

Yours is a valid and understandable frustration. I'm in a unique position, in that I've been in both shoes: that of the writer, desperately seeking agent, and that of agent, desperately seeking compatible clients. I think I wracked up upwards of 150 rejection letters before I stopped writing and querying.

I share my similarly-frustrated query in the post linked above; I too had very much reached that pulling-your-hair-out-why-the-hell-is-no-one-biting point.

So I get it. I want to start with that.

I've ruminated on this before, but there are some additional points I think are worth making that might help shed some light on the other side of the fence.

I just posted my query stats for 2016; I received a total of 4,612 unsolicited query letters. I probably also received roughly another 100 query letters direct into my personal inbox, which, if you read my guidelines, I deleted.

I can admit that my guidelines, and that of our agency's, aren't really the most user-friendly; there's red text, there's green text, there's guidelines for one agent that are different for another, and they're OUR guidelines, not necessarily any sort of industry standard. I want to also add for the record, that most agents understand that it's not EASY to research and appropriately query agents.

But.

On our guidelines page, we did try and add some explanation as to why we need things a certain way. For example, when you're getting as many unsolicited emails as we do, LOTS of things are determined to be spam. We set up a special filter that relies on key wording in the subject line to prevent that. With the sheer volume, it's also difficult to respond to check-ins - so we've outlined the response time. We don't want a bunch of viruses, so we've also told you we don't want attachments. We also understand, sometimes query letters aren't the best, so we give you a chance to submit your first chapter so we can see a sample of your work. We want the beginning, not a random piece, because as much as YOU might love a specific scene, we have no context for it, and thus, there's no way it will resonate appropriately for us.

Basically, our guidelines are in place for a reason; every agent has similar reasons for why he or she needs you to submit to them in a specific way. Most agents aren't trying to be threatening or overly specific and rigid - we're just trying to very clearly lay out what we need. And very clearly communicate that we have no time to review projects outside of those guidelines. I imagine the agent who listed the do's and don'ts of querying was really just trying to be helpful.

The time we spend reviewing submissions is completely unpaid work. Even if we hire an assistant to read the queries, and yes, some agents have a salary vs. commission, that assistant's work and that salaried time spent on submissions doesn't immediately lead to revenue. In fact, most of it will never lead to revenue at all. There is value in it, for those who are actively seeking clients, which is why we do it. But any successful business needs to focus on and prioritize revenue-generating activities by the level of return investment.

Think of the query process like the job search process; this is our business, and this is how you are applying for the "client" job.

I'm sure, just like with queries, you would love to be able to show up to your dream job and SHOW them how AWESOME you would be. But no employer wants to take the risk and time for applicants to do that; most applicants who apply, just like with query letters, aren't even qualified for the job, regardless of what they think!

We need a way, as agents, to quickly weed out those who wouldn't fit what we're looking for. Query letters are your resume and cover letter. A big red flag is someone who can't follow directions, or simply CHOOSES not to. Why is that a red flag? Because it implies (whether your mean to or not) a lack of respect for my time and judgement - that you as author know best how to submit to me- and what does that say about our potential working relationship? It's your chance to highlight that you are qualified for the position, and stand out from all the others who are equally as qualified so I will meet you in person. In order to do this, you do need a well-crafted query letter.

I spend about 30 seconds on the query letter. Truthfully, I'm not holding it against you if it's not perfect. Really. Maybe some agents do - and more on that in a second. What I'm looking for:

1. Is this an area I represent?
2. Is this something I think I can sell?
3. Is this something I think is marketable?
4. Is this an author who has the platform to go with it all?

If the answer is yes to even 3 out of 4, I'll turn to the sample writing. Because the most important question is #5: is this well executed?

If you've followed guidelines, you're probably being rejected because you didn't get a "yes" in #1-5 above. I see TONS of query letters that get a yes to #1-4, and fizzle at execution.

And that's back on you, to work on your craft, and send me something that'll knock my socks off.

Yes, it's frustrating that you don't know which it is - which # did you miss at? Is it your idea? Is it that you picked the wrong agent? Is it that the execution was off? The execution of your letter or your writing? Well. That my friends...is for another post (which I've already scheduled for next Friday! Say whaaaaat!).

For now, I'll end with one last thing: I've used "most agents" and "some agents" a lot in this post. That's because I can't speak for every agent. And also because not every agent is going to be a fit for YOU.

It is absolutely your right as an "applicant" to judge the potential "work environment" as not compatible with your style.

When agents compete against one another, we call it a beauty contest; that's because quite frankly, sometimes it just comes down to who is shiniest and prettiest. We can all do the same thing (ahem, schmagents excepted), and many of us represent very similar areas.

That's why we're "out" there - that's why our guidelines are out there. We want you to think about whether or not we'd be a fit, too. We want you to come in the door having done all that research. And we're people; we need to have a good relationship with one another in order to work well. This is especially important right now - you'll see a lot of agents on social media very blankly telling you they won't work with clients from certain view points. Does that make them bad agents? No; that makes them good recruiters, because they're actively telling you: I am passionate about this! You will NOT be happy with me if you don't agree! We won't respect each other!

You don't have to agree with them. You don't have to suck up to them. You just have to decide: not for me. But if you decide: for me, follow guidelines.

And for the record, Stephani, the voice in your letter to me was quite engaging. I hope that passion translates to your characters on the page!






Wednesday, February 8, 2017

Breaking Down 2016

Whew! 2016 was...quite a year. Politics, celebrity deaths, severely slacking on blog posts, debuts and all else aside....

Here's how my agent life stacked up in numbers for 2016:

Queries (unsolicited) rec’d:




Request rates (based on above):



This means, roughly, that I requested a partial on 6 out of every 1000, a full 8 out of every 1000, and offered on 3 out of every 1000 queries I received.

This year, I was 11% likely to request the full from a partial
I was 33% likely to make an offer on a full request

Requested genres by number:



Hot buttons: humor, science, adventure, mystery, gritty, fantasy, assassins, poison, LGBT, gothic, romance, magical realism, #ownvoice

Avg. response time: 11 weeks

THIS IS DEPLORABLE.


Months with most queries: January, August-November

Months with most requests: March-April, June-July

Most active period of offering and signing: Feb-April, June-July


Sales:
12 deals for 23 books
1 Film option
2 Audio
vs. last year, where I had 12 deals for 17 books

My agent resolution last year was to Grow, Sell, Grow - and I really lived up to that! I was on a requesting SPREE last year; I got double the submissions but I tripled my requests and client signings. Unfortunately, I fell horribly behind in unsolicited reading and response times. Which really leads into...

My 2017 agent resolution: SELL!!!! And respond to submissions in a more timely manner. AND SELL!!!